topo

The new INOKEM is disruptive, without limits, a more appealing shop experience and the same savings and efficiency as ever.

New logo

The main logo only focuses on the existing INOKEM wordmark from the previous logo. The purpose of this change in the logo was to achieve a more modern and disruptive idea, in order to bring the brand closer to the target audience and also simplify a previously cumbersome logo. The green and purple colors have been carried over to this new logo.

Previous logo

Logo variables on complex background

Typography

MAIN TYPOGRAPHY

The typographic font used in the wordmark “INOKEM” is the font “Gotham” in Black style. The new logo is a metamorphosis of the old logo. The same typography was used in the new creation to maintain one more identifying element of the brand (in addition to the identifying colors). This font is only used in the logo.

SECONDARY TYPOGRAPHY

Colors

  • PANTONE P 193-7 C #009F57

    R 0 | G 159 | B 87

    Logo Color

  • PANTONE P 99-8 C #2c2f88

    R 44 | G 47 | B 136

    Logo Color

  • SAVINGS #F4CA17

    R 244 | G 202 | B 23

    Brand Color

  • EFFICIENCY #00A1A8

    R 0 | G 161 | B 168

    Brand Color

  • SECURITY #FF70A7

    R 255 | G 112 | B 167

    Brand color

  • SUSTAINABILITY #00B477

    R 0 | G 180 | B 119

    Brand Color

  • #DAA1FF

    R 218 | G 161 | B 255

    Additional Color

  • #F18B53

    R 241 | G 139 | B 83

    Additional Color

  • #000000

    R 0 | G 0 | B 0

    Black

  • #E4DFDC

    R 228 | G 223 | B 220

    Grey

Social Media

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GRID

Website

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